**Privacy Policy for Text Messaging Communications**
**Effective Date**: 12/13/2024
**Updated**: 12/13/2024
At The Back Shak LLC DBA iChiropractic Center, we respect your privacy and are committed to protecting the personal information you share with us. This Privacy Policy outlines how we collect, use, and safeguard the personal information you provide when using our text messaging service, powered by Twilio, for appointment reminders, office updates, and other communications related to your chiropractic care.
**1. Information We Collect**
We collect the following types of personal information when you interact with us through our texting service:
- **Contact Information**: Your phone number, name, and any other information you voluntarily provide when scheduling an appointment or communicating with us via text.
- **Appointment Information**: Details related to your chiropractic appointments, such as appointment date, time, location, and associated health information relevant to the appointment.
- **Text Communications**: The content of any text messages you send or receive related to appointments, questions, or office updates.
**2. How We Use Your Information**
We use your personal information for the following purposes:
- **Appointment Reminders**: Sending reminders for upcoming appointments and notifying you of any changes or cancellations.
- **Office Updates**: Communicating with you about office hours, scheduling changes, and other important updates regarding your care.
- **Customer Service**: Responding to inquiries or requests you may have regarding our services or your chiropractic treatment.
- **Compliance and Legal Obligations**: To comply with applicable laws, regulations, and to manage our records in accordance with healthcare standards.
**3. How We Share Your Information**
We will not sell, rent, or trade your personal information to third parties. However, we may share your information in the following circumstances:
- **Service Providers**: We use third-party service providers like Twilio to send text messages. These service providers are contractually obligated to protect your information and use it only for the purposes specified by us.
- **Legal and Compliance**: We may share your information if required by law or to protect our legal rights, such as in the event of a subpoena, legal investigation, or other lawful request.
**4. Data Security**
We take the security of your personal information seriously. We implement reasonable administrative, technical, and physical safeguards to protect your data. However, no method of electronic transmission or storage is 100% secure. While we strive to protect your personal information, we cannot guarantee absolute security.
**5. Your Rights and Choices**
As a patient, you have the following rights regarding your personal information:
- **Opt-Out of Text Messages**: You may opt out of receiving text messages from us at any time by replying "STOP" to any message. Once you opt out, you will no longer receive any text communications, unless required for legal or compliance purposes.
- **Access and Update**: You can request to review, update, or correct your personal information by contacting our office directly.
- **Data Retention**: We will retain your information only as long as necessary to fulfill the purposes outlined in this policy, or as required by law.
**6. Use of Twilio**
Our texting services are powered by Twilio, a third-party platform that facilitates sending text messages. By using our texting services, you acknowledge and agree that Twilio may process your personal information on our behalf in accordance with its Privacy Policy and Terms of Service. We encourage you to review Twilio’s privacy policy at [https://www.twilio.com/legal/privacy](https://www.twilio.com/legal/privacy).
**7. Children’s Privacy**
Our services are not intended for individuals under the age of 13, and we do not knowingly collect personal information from children. If we become aware that we have inadvertently collected information from a child under 13, we will take steps to delete that information.
**8. Changes to This Privacy Policy**
We may update this Privacy Policy from time to time to reflect changes in our practices or legal requirements. When we update this policy, we will post the revised version on our website and update the “Effective Date” above. We encourage you to review this Privacy Policy periodically for any updates.
**9. Contact Us**
If you have any questions about this Privacy Policy or how we handle your personal information, please contact us at:
**iChiropractic Center**
Phone: 843-903-5772
Email: ichiropracticcenter@gmail.com
Address: 223 Fresh Drive, Suite B, Myrtle Beach, SC 29579
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This policy ensures compliance with privacy laws in South Carolina, including protections under HIPAA (Health Insurance Portability and Accountability Act) where applicable, as well as general data protection standards. It's important to review the text with a local attorney to confirm compliance with state-specific laws and regulations.